Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I can’t count how many times I’ve settled in for a favorite show only to watch the same commercial play on repeat. As a viewer, that ad déjà vu frustration is widespread. Connected TV ensures more […]
The post Stop Paying For The Same Eyeballs Twice: How Smarter CTV Planning Unlocks True Reach appeared first on AdExchanger.
