Three ads this week have come under fire for overstepping the bounds of what’s acceptable to the public. In every case, the marketer has underestimated the consumer’s desire for advertising that meets the basic principle of treating people with respect. First up, an ad by Hogarth Worldwide for Colgate-Palmolive’s Sanex shower gel has been banned …
The post ASA rulings and Swatch storm show that ‘woke’ still matters in ads first appeared on More About Advertising.
