Mixed news for WPP’s embattled media agencies this week: Morrisons has quit Wavemaker (formerly MEC) after 30 years but Weetabix has renewed with Mindshare after a closed pitch. Morrisons is moving to Publicis Groupe’s Zenith, media moves between the two ad holding groups have been pretty much one-way recently. Publicis-owned Leo handles Morrisons creative. WPP …
The post Zenith wins Morrisons from WPP’s Wavemaker first appeared on More About Advertising.
