Assisted dying adverts to be banned if service legalised, Kim Leadbeater says

MP to table amendment amid ‘wide consensus’ that ads should not be allowed to promote the procedure

Adverts promoting assisted dying services will be banned if the procedure is made law under a new amendment, the MP sponsoring the bill has said.

Labour’s Kim Leadbeater said adverts promoting assisted death as an option for terminally ill people would not be allowed.