In Episode 11 of this season’s Digital and Dirt podcast, Ian welcomes Seth Larsen, Chief Relationship Officer at Cheba Hut, the cannabis-themed toasted sub restaurant franchise, to discuss the unique personality of Cheba Hut’s brand and explore how the company has set a new standard for fast casual dining by offering a vibrant, inclusive atmosphere along with great food.
Podcast Breakdown
00:00 – 03:10 Introduction & Ian’s first Cheba Hut experience
03:11 – 06:00 Fun facts & personal background
06:01 – 12:52 Seth’s Journey to Cheba Hut
12:53 – 19:00 Company Values & Inclusive culture
19:01 – 26:36 Franchise strategy & Local Environment
26:37 – 34:53 Community events & In-store bars
34:54 – 44:09 Marketing, Social & Customer engagement
44:10 – End Merch, The menu & Closing thoughts
