“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand now owned by P/E firm CVC. Back in the day it was ‘Tea you could really taste’ with the celebrated/notorious chimps, now cancelled alas. NCA’s debut riffs an another famous PG campaign, ‘Monkey’ with Johnny …
The post PG Tips enters the tea culture wars with NCA first appeared on More About Advertising.
