As the UK basks in an unseasonal heatwave it’s time for agile advertisers to advise us to, in the words of a very contentious ad from a few years back – “be beach body ready.” Shots seem to be tighter and even shorter this year (expect a fuss somewhere down the line) and Sweaty Betty …

The post Wear the damn shorts (whoever you are) says Sweaty Betty first appeared on More About Advertising.