In Episode 8 of this season’s Digital and Dirt podcast, Ian welcomes Billy Long, EVP of the Out of Home practice at Publicis, for a discussion covering the roles of agility and collaboration in media and how mentorship and transparency fuel personal growth.


Podcast Breakdown:

00:00 – 07:00 Introduction: Louisville Roots & Entering OOH

07:01 – 14:00 Sales Beginnings & Relationship-Based Growth 

14:01 – 21:00 MARTA, Management & Team Longevity 

21:01 – 28:00 Publicis Move & Building an Agency Team 

28:01 – 35:00 Culture, Company Support & People-First Mindset 

35:01 – 42:00 Agency Sales, Internal Education & Budget Battles 

42:01 – 49:00 Programmatic Rise & Retail Success Stories 

49:01 – End Legacy, Advice & Embracing the OOH Community