In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Meghan Reynolds, Senior Director of Media and Growth at Oura, for a discussion on how the health technology brand uses data-driven marketing, influencer partnerships, and creative Out of Home strategies to promote holistic health and wellness.
Podcast Breakdown
00:00 – 05:52 Introduction & Networking at CES and Super Bowl Events
05:53 – 12:30 Career Beginnings: Retail, Fitness, and Marketing Transition
12:31 – 19:34 Amazon Experience: Super Bowl Campaign & Social Media Growth
19:35 – 29:51 Health Tech Evolution & Wearable Devices
29:52 – 38:21 AI, Consumer Behavior & Personal Health Insights
38:22 – 46:09 Out-of-Home Advertising & Digital Strategy
46:10 – 55:05 Growth Metrics, Influencer Marketing & Future Innovations
