Comcast’s ‘Universal Ads’ Takes a Novel Approach to Reaching Small Advertisers

At the start of the year, US telco Comcast announced the launch of ‘Universal Ads’, a new buy-side offering that the company says is designed to give advertisers of all sizes access to premium TV inventory. The project is notable in part for its reach across America’s major TV businesses —  NBCUniversal, Paramount, Warner Bros. Read More