Publicis’ Acquisition of Lotame Marks a New Era of Data and AI for Agencies

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. Founded in 2006 by Andy Monfried, Lotame began as a media data business with two divisions: an advertising network Read More