“Silly Behaviour” in Pitches and an Approach from IPG: What We Learned from Publicis’ Q4 Earnings

Given Publicis Groupe’s hot streak in recent years, it’s not surprising that the French agency group produced strong results in the last quarter of the year. Organic growth reached 6.3 percent year-on-year, bringing full-year organic growth up to 5.8 percent — significantly above the 4-5 percent range which Publicis forecasted at the start of last Read More