As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong growth of 6.3% in Q4 helping to total 5.8% for the year, ahead of its rivals, and a market cap in excess of €26bn (1/1 in dollars.) For a while it looked as though the …
The post Publicis secures ad holding group top spot with 6.3% growth in Q4 first appeared on More About Advertising.
