Famous Footwear is on a mission to help everyone feel famous in their own shoes. They’re breaking out of the typical warm and fuzzy, holiday norms and creating real and relatable shoe moments. With the goal to drive traffic in-store and online to Famous Footwear for the trendy holiday must-have shoes, Famous has partnered once again with THE MAYOR to create a new spot promoting its ultra-giftable footwear this holiday season.

The spot titled ‘Unwrap Famous’ focuses on a staple of many childhoods, a truth every adult has most likely experienced – a school performance. School recitals are a very authentic reality, especially around the holiday season, where the kids (and their shoes) look great up on stage…but maybe don’t sound so remarkable. Noteworthy fashion and cute kids always make up for slightly off-key holiday classics.

‘Unwrap Famous’ is currently running :15 and :30 second spots across TV, OLV and radio. This is THE MAYOR’s second seasonal effort in partnership with Famous Footwear, following the award of the business in Spring of 2024. 

CREDITS

Creative Agency: THE MAYOR

Founder/Chief Creative Officer: Tom Hamling

Creative Director/Copy: Leigh Browne

Creative Director/AD: Jon Williamson

Director of Production: Jack Epsteen

Director of Strategy: Elizabeth Thompson

Director of Account Management: Megan Brittain

Account Director: Avery Spofford

Business Affairs: Hailstorm/Alice Isner

Stephanie Mikel

Production Company: Chelsea Pictures

Directors: Lalou & Joaquin

Director of Photography: Joaquin Baca-Asay

Owner/Executive Producer: Lisa Mehling

Vice President/Executive Producer: Donna Portaro

Head of Production: Raul Perez

Producer: Sophia Solomon

Editorial: Open Water Post

Editor: Ryan Kendrick

Senior Producer: Matt Olson

Post Supervisor: Joe Randall

Colorist: Brett Price

VFX: Cary Graham

Music Company: Found Objects

ECD & Co Founder: Jay Wadley

ECD & Co Founder: Trevor Gureckis

Executive Producer: Katt Matt

Senior Producer: Nick Chomowicz

Composer and Creative Director: Adam Weiss

Composer and Producer Associate: Margy Hayes

Music Coordinator: Lee Cash Chisholm

Audio Post Studio: NPall

Sound Design/Mix: JT Dekker

Media Agency: Havas New York

EVP, Global Client Leadership: David Fasola

VP, Director of Digital Investments: Samantha O’Regan 

Director, Connections Planning: Kaitlin Gerringer

Senior Media Planner: Erica Kovelman

Client: Famous Footwear

SVP of Marketing and Creative: Holly Campbell

Senior Creative Director: Andrew Naeger 

Associate Creative Director: Kristin Genovese

Director of Marketing: Christine Walston

Senior Manager, Brand Marketing: Melissa Lumley