Genuinely funny ads are thin on the ground these days so credit Saatchi & Saatchi New Zealand for its ode to Toyota’s RAV4, “the original recreation activity vehicle.” Featuring NZ’s (fictional) Department of Recreations, Activities, Visits and Stuff (D-RAVS). Toyota NZ’s Susanne Hardy (from the southern hemisphere) says: “We know that Kiwis love the RAV4 …
The post Saatchi New Zealand taps funny bone for Toyota’s RAV4 first appeared on More About Advertising.
