Shopify Is Buying Meta and Google Ads for Brands to Acquire Customers

Shopify is making a bigger bet on advertising. The ecommerce giant is making its two-year-old ad product, Shop Campaigns, available to all of its merchants in the U.S. and Canada. Shopify might be an ecommerce behemoth, but it’s still a smaller advertising player compared to Amazon. Ecommerce experts closely watch Shopify’s advertising moves to gauge…