Are advertising mega-mergers really serving clients or shareholders? Looks like there is no end in sight for the saga of the mega-mergers. Ten years or so after the Omnicom/Publicis Groupe attempt, plus the many other mergers in last few years within WPP that killed a few historic creative brands, the struggle for size and dominance …
The post Aint’s Jorg Riommi: who really benefits from mega-mergers? first appeared on More About Advertising.
