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Compare mobile billboards vs. other advertising mediums

We have put together a list so you can compare mobile billboards to the other mediums used today. We have included some links to the OAAA (Outdoor Advertising Association of America) and Wikipedia at the bottom of the page to support our data.
Stationary Outdoor
This is probably the oldest advertising medium in the world – it’s been around ever since someone put up the first sign. Mobile billboard advertising is 4.3 times more effective than static billboards – Capital Communication Corp.

Broadcast Television

Good for broadcasting a message, however most local companies do not need the regional coverage provided by the broadcast station.

Cable TV

Does not provide the reach needed to become effective. Technology now allows us to avoid commercials with the use of recording devices.
Average CPM Across America

Magazines and Newspapers

Print media is quickly becoming the “biggest loser” in the advertising industry. Readership is on the decline, while rates increase.

Yellow Pages

Yellow page advertising is no longer a necessity, nor the way of the future but a place of reference.

Radio

Easily tuned out, once effective, however satellite radio, MP3, and portable listening devices are all cutting into radio’s ability to reach large audiences.

Did you know that the average American is exposed to over 3000 advertisements per day? When you compare mobile billboards to any other medium the cost savings are extraordinary. 

Mobile Billboards have a CPM (Cost per Thousand Impressions) of $.75 – $2

CPM Comparison

Stationary Billboards – CPM: $3 – $4
70-80% of people drive to and from work and home each day following the same route, reaching the same customer base each day. The only way to reach more prospective customers is to buy multiple billboards.

Direct Mail – CPM: $26-$27
Junk Mail, Junk Mail, Junk Mail, where does it all go; well that is easy; most of it never makes it to the house, it gets thrown away.

Newspaper – CPM: $17- $22
National subscriptions are going down and yet rates are on the rise. No longer is the newspaper the preferred form of media. New and innovative media is the way of the future.

Internet – CPM: $4 – $27
A 21st century necessity. Get a website, drive people to your website. No matter what media your are buying, you need this as a media base.

Television – CPM: $6 – $26
ABC, NBC, CBS, FOX, Cable TV. Pay-per-view, and the rapidly growing satellite industry are all affecting the amount of time we watch a particular channel. Channel loyalty is gone. So what station do I advertise on, how much do I spend? Television reaches the masses, but you pay for it.

Radio – CPM: $10 – $16
In your market, there are at least 30 radio stations to choose from. Which one do you choose, which station targets your customer? Radio can be effective, yet you need to buy at least three stations at the same time to work and when combined with mobile billboards the results are even better.

Magazines – CPM: $8 – $20
In the U.S. alone, the Magazine Publishing Association lists over 14,700 different magazines. Readership is down nearly 14%.

When you compare mobile billboards and 3D display advertising to any other medium the cost savings and benefits are no match. We offer the best competitive pricing in the greater Seattle metropolitan area Puget Sound region.

But don’t take our word for it on the mobile billboard research info we have provided. Here’s what the OAAA (Outdoor Advertising Association of America) and Wikipedia have to say about it.

OAAA Facts and Figures

Wikipedia

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