Research

Don’t take our word for it. Here’s what the mobile billboard research experts say…

 

When is comes to mobile billboard research we have done most of the work for you. Below is just some of the data that has been put together over the years.

• A mobile billboard is 2 times more memorable than a static billboard. – The Arbitron Outdoor Study, 2001
• Mobile billboards have an impressive 97% recall rate, virtually unheard of with most advertising mediums. – Outdoor Advertising Magazine, 2002
• Mobile advertising displays boost name recognition 15 times greater than any other form of advertising. – Product Acceptance & Research Inc., 2005
• Billboard displays using motion have been determined to be the most effective advertising in both product sales and consumer awareness. – The Point of Purchase Institute, 2006
• Mobile billboards generate 2 ½ times more attention than a static billboard. – Perception Research Services
• Outdoor advertising reaches the entire socioeconomic spectrum of Americans. – The Arbitron Outdoor Study, 2001
• Outdoor advertising reaches 96% of vehicle drivers and passengers. – The Arbitron Outdoor Study, 2001
• Young men 18-34, elusive to TV advertisers, have a huge exposure to outdoor media. The Arbitron In-Car Study

Commuter Behavior

• Those with heavy vehicle mileage and long commutes spend 19% less time reading newspapers and watching local TV news. . – The Arbitron Outdoor Study, 2001
• 27% of the heaviest commuters do not read a newspaper. . – The Arbitron Outdoor Study, 2001
• 74% of super commuters don’t watch TV News. . – The Arbitron Outdoor Study, 2001
• Approximately 80% of all consumers are out of their homes during the majority of the day from 9am to 3pm. – Simmons Fall Study, 2002
• Nearly 30% of mobile outdoor “viewers” indicate they would base a buying decision on the ad they see. – American Trucking Association Study
• 62% of people shop closer to home. . – The Arbitron Outdoor Study
• Over 1/3 of Americans shop near work. – . – The Arbitron Outdoor Study
• 2 out of 5 customers do not make the decision to shop until the last minute (while in their car). . – The Arbitron In-Car Study

Commuter Statistics

• Heavy commuters make more money, drive more, are higer educated, and are more likely to have children.
• Consumers indicate they spend an average of 306 miles in-car within a typical week. . – The Arbitron In-Car Study
• The average American’s one-way commute takes 27 minutes with the round trip taking nearly an hour. . – The Arbitron Outdoor Study, 2001
• Average daily time Americans spent in car 2 hours 12 minutes. . – The Arbitron In-Car Study
• In an average lifetime, people spend four years traveling in cars and six months waiting for a red light to turn green. – The US Vehicle Study, 2005